Interactive Runway
One thing that I love about Bravo that you don’t get with many other channels is it’s high level of interactive features so that fans can be a part of the programming. Their website includes blogs from all of the major stars, and you can even vote on Bravo quizzes during the shows via your cell phone. The real-time results appear on screen at the end of the show - it’s like American Idol, but better, because you see instant results. Bravo really tries to connect with fans, which is why it is so easy to get sucked into their programming.
Well, Bravo is about to get even more interactive, at least for some viewers.
Bravo has just cut deals with four major cable supplies - Cox, Charter, Comcast, and Time Warner Cable - to enable customer interaction. Customers can use their remote control to interact with Project Runway, answering trivia questions and voting on designs. This feature is sponsored by Brother International, the same company who sponsors the sewing machines for the show, as well as has a deal with Project Runway for ad placement.
It’s a pretty neat concept. While the show is airing, you can use your remote control to click on options, allowing you to vote and play along with the trivia challenges. As far as I know, this feature will be free for viewers. Woo hoo!
right now, Bravo and the cable companies are just testing this to make sure the bugs are worked out before it is offered to viewers everywhere. Currently, the following areas can play around with this feature during Project Runway:
Cox users:
Phoeniz, AZ
Tucson, AZ
San Diego, CA
Las Vegas, NV
Charter users:
Los Angeles, CA
Comcast users:
West Palm Beach, FL
Palm Beach, FL
Time Warner Cable:
Greensboro, NC
Sigh. Wilkes-Barre, PA is not on the list. So, I guess I won’t get to try out this fun new Project Runway feature. If you live in any of these areas, tune in on Wednesday night - let me know how you live the new Bravo interactive features!
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